How Five24 Labs Uses Cookies

Five24 Labs, LLC websites may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with Five24 Labs LLC, including providing you with more relevant advertising. Read up on the different category headings to find out more.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings. 

Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Analytics and Customization Cookies

These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customize our websites and application for you in order to enhance your experience.

Advertising (Targeting) Cookies

These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising".

Cookie Statement

Five24 Labs is owned and operated by Five24 Labs, LLC (“Five24 Labs”, “we”, “us”, and “our”). This Cookie Statement explains how we use cookies and similar technologies in the course of our business, including through our websites that link to this Cookie Statement, such as http://www.five24labs.com, or any website or mobile application owned, operated or controlled by us (collectively, “Websites” or “websites”), and when our users’ subscribers visit websites or e-commerce stores operated by our users or open or interact with emails delivered through our Services. It explains what these technologies are and why we use them, as well as your rights to control our use of them. This Cookie Statement is and will be treated as part of our Terms of Use, and is automatically incorporated therein. Capitalized terms used and not otherwise defined in this Cookie Statement have the meanings given to those terms in our Privacy Policy.

In some cases we may use cookies and other tracking technologies described in this Cookie Statement to collect Personal Information, or to collect information that becomes Personal Information if we combine it with other information. For more information about how we process your Personal Information, please consult our Privacy Policy.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner or service provider (in this case, Five24 Labs) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services.

Why do we use cookies and other tracking technologies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Websites, and we refer to these as “performance” or “functionality” cookies. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our Websites and to otherwise improve the functionality of the Services we provide. We also enable our users to employ cookies and similar tracking technologies in connection with their use of our Services in order to allow us and our users to track their subscribers. Finally, third parties serve cookies through our Websites and Services for advertising, analytics, and other purposes. This is described in more detail below.

Cookies served through our Websites

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in further detail below:

OTHER TRACKING TECHNOLOGIES

We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or, in the case of web beacons, opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.

Targeted online advertising

We have engaged one or more third party service providers to track and analyse both individualized usage and volume statistical information from interactions with our Websites. We also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our Websites and/or to manage and serve advertising on other sites.

These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, either on our Websites and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, click here: http://www.aboutads.info/choices/.

Our third party service providers may also use cookies or web beacons to collect information about your visits to our Websites and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our ads). The information collected by these third parties does not include personal information that enables you to be specifically identified (e.g. by reference to your name or email address).

Cookies served through the Services

USER EMAIL CAMPAIGNS

We automatically place single pixel gifs, also known as web beacons, in every email sent by our users. These are tiny graphic files that contain unique identifiers that enable us and our users to recognize when their subscribers have opened an email or clicked certain links. These technologies record each subscribers email address,

IP address, date, and time associated with each open and click for a campaign. We use this data to create reports for our users about how an email campaign performed and what actions subscribers took.

Google remarketing ads: Our Google remarketing ads feature (also known as web retargeting ads) allows us to create and manage advertisements on the Google Display Network. When we elect to use this feature, Five24 Labs has installed a Google tracking pixel on our  Site through the Snippet. The Snippet also allows our site to set a Five24 Labs cookie that will recognize Site visitors via ads placed with the Google remarketing ads feature. These technologies facilitate the placement of advertising campaigns on the Google Display Network and enable Five24 Labs LLC to provide reporting  about the performance of these advertising campaigns. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?” Alternatively, please click on the relevant opt-out link here: https://www.google.com/settings/ads/plugin

Facebook ads: Our Facebook ads feature allows our users to display ads to their subscribers and others within the Facebook platform. When a we elects to use this feature, Five24 Labs installs a Facebook tracking pixel on our Site through the Snippet. The Snippet also allows our Site to set a Five24 Labs cookie that will recognize Site visitors via ads placed with the Facebook ads feature. These tracking technologies facilitate the placement of advertising campaigns on the Facebook platform and enable MailChimp to provide reporting to our users about the performance of these advertising campaigns. Facebook does not provide an opt-out link for its cookies. For more information about Facebook cookies, please click here: https://www.facebook.com/policies/cookies/ To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

Product retargeting emails: Our product retargeting emails feature allows us to promote new items or best sellers to our subscribers. When a subscriber clicks a link within a product retargeting email, our Site drops a Five24 Labs cookie on that subscriber’s device that is placed through the Snippet. This cookie allows Five24 Labs to track attribution rates and browser activity and provide reporting regarding the success of our product retargeting emails. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

HOW CAN I CONTROL COOKIES?

You have the right to decide whether to accept or reject cookies.

When accessing Five24 Labs websites, you may opt in to these cookies by clicking continue on the cookie policy banner. Otherwise no further action is needed to not accept cookies from your browsing session.

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the bottom of this Cookie Statement indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at webmaster@five24labs.com

Updated May 24, 2018